Reputation Management is the practice of monitoring professional data about the business and industry reputation across all types of online media through consistent research and analysis over the Internet. Reputation Management is a relatively new sector in Internet Marketing and Brand Management. This sector solely depends upon the varying and unpredictable critical, journalistic, and user reviews about anything and everything relating to the business. The reviews range from strongly positive to strongly negative opinions, with all the variations in between about the business/product/person.

In the Online Reputation Management process the enterprise or the managing professional collects information from consumer-generated media through feedbacks, blog posts, comments, and other user-generated content alike. Reputation Management grows with the advent of social networking media, as this where the user-generated content about the brand spreads like wild fire. Internet Reputation Management is to keep in check the complaints of irritated customers and keep them satisfied and smiling by taking steps to put the complaints to rest.

Some suggestions to do Online Reputation Management are:

· Create official online profiles. This will help in checking the just anybodies by talking about you online and publishing the information that you actually want to be available about you.

· Check what people are saying about you online. Finding what people say about you, your business, and products across the Internet goes without saying.

· Stay consistent and constant. Checking your reputation once in a month or even lesser times could prove harmful as you don’t know what is being said around you all the time.

· Assume everything can get on the web. Stay safe and try to be a diplomat, as anything you say or do online and off it can and will end up on the Internet. Choose your words carefully while blogging or posting any comments.

· Correct your weaknesses. Everyone has some weakness. It’s just the matter of knowing them. Once they are known they can be rectified, if not then certainly hidden.

· Secure your online information. Hackers are on a constant prowl, be sure to avoid them by securing your sensitive information.

· Privatize your social networks. Maintain moderation of your social network as you will know who’s in and who is coming in.

· Be proactive and act fast. Prevention is always better than cure. So before the game goes out of hand, stay up-to-date with what is going on. So, once you see the destructive wave starting you can prepare yourselves against it