Reputation Management FAQ

Tired of competitors grabbing leads at the top of search engines? Is negative information showing for your Company search results? We create management free sales and lead generation systems employing Reputation Management techniques.

What is reputation management?
What is social media optimization?
Why is reputation management and SMO important?
When should I contact a reputation management optimizer?
If I blog or build a site negatives will go away?
Are meta tags enough?
How long will it take for results?
What is a domain name?
Do you offer Reputation Management packages?
What about links and backlinks?

What is reputation management?

Reputation Management strategies are employed by companies and individuals to proactively shield their brands from damaging content brought to the forefront from search engine queries. These strategies can be used reactively, in attempts to minimize damage inflicted by inflammatory websites and weblogs launched by consumers or competitors. Reputation Management strategies include Social Media Optimization (SMO) and Online Content Management.

Reputation Management can be reflected in any kind of content that refers to the company or individual, including news, blogs and forums, web sites, social media presence, pictures, video, etc. Top

What is social media optimization?

Social media optimization (SMO) is a tool used for reputation management. It is both “on-the-page” and “off-the-page” strategies you can use to raise your position in engines, manage online reputation and to help visitors find your site. It involves making design, layout and configuration changes, adding unseen text in the form of meta tags, editing content to increase keyword density. A complex site can include keyword and link popularity strategies. For larger sites, it may be necessary to build special pages that are designed to direct the spiders through a specific path as they crawl your site.

One approach of the reputation management process is to improve the quantity and quality of traffic to sites that have positive content. In that respect, Reputation Management is closely related to Social Media Optimization. The strategy in this case is to get high rankings for as many positive sites as possible for a Company or Individual. Top

Why is reputation management and SMO important?

Over 86% of web users use search engines to transverse the web. 58% of internet users search the web each day, making “search” the second most popular internet activity. Research shows 42% of those who bought online arrived at the sites using search engines. The top 30 search engine results get over 90% of search traffic.

Given the increasing popularity and development of search engines, search engine reputation management has become more important than ever. Consumer generated online media has amplified the public’s voice, making points of view easily expressed.

Effort must be made to maximize positive online references, targeting web surfers who search for a person or company on any Search Engine. Top

When should I contact a reputation management optimizer?

The best time to seek out a reputation management firm is proactively before you design your site or to reactively improve your Online Reputation.

Professionals who are proactive with their online reputation find that by making themselves appear properly on the internet in advance, they deal with less damaging content. Proactive Managers think long term as opposed to reactive Managers who are focused on repairing damage. Top

If I blog or build a site negatives will go away?

That might have true in the past. But now you can not rely on spiders to successfully index your pages without intervention. Sites are now being developed with more sophisticated code. Sites are larger and more difficult for spiders to navigate through. Competition for keywords on the web is fierce. Search engines occasionally drop sites from their listings. Your competition is optimizing their site so yours will drop in ranking. Your keywords may produce or continue to produce negative search engine results without intervention. Top

Are meta tags enough?

No. Meta tags provide information to describe your site’s content and business. They are inserted into your web pages for use by the spiders, but are invisible to visitors. Each search engine has its own algorithm for ranking. Some do not use meta data at all. It is important to get your website optimized for all criteria used by search engines. Meta Tags are important for search engine reputation management but only play a small role. Top

How long will it take for results?

Proactive and reactive Reputation Management is long-term. It can take weeks or months to see results depending on variables. Frequent monitoring and adjustments improve your Online Reputation, position and boost qualified traffic. For immediate results we offer additional services. Top

What is a domain name?

Domain names are easy to remember names for computers on the Internet such as reputationprofessor.com . Domain names are used as a convenient way of locating information and reaching others on the Internet. Top

Do you offer Reputation Management packages?

Yes! We can also tailor reputation management packages based on specific client needs. Top

What about links and backlinks?

Links are currently the single most important component that a search engine uses to rank a website. Top