Analysis that shows the condition of client website at the beginning of the process. It is reviewed with the client.
Step 2
The site's specific goals, target markets and success tools.
Step 3
Research, analyze, and determine the most relevant and targeted keyword and keyword phrases for the business or organization.
Step 4
The client reviews the list and selects items that are most appropriate and approves the targeted keywords for inclusion in the program.
Step 5
A in-depth analysis of the site. This is another level of in-depth analysis beyond the previous step. We examine site structure, navigation, site map and other elements that may hinder search engines crawling and indexing your pages. We will suggest changes to file name conventions and new page names where appropriate.
Step 6
Determine which web pages need copy changes in order to appropriately target the keywords. We prepare suggested copy for approval and implementation.
Step 7
Once approved our copywriters will write or edit the pages based on the targeted keywords.
Step 8
We create Meta tags, Title tags and ALT tags that target your keywords. This is done on an individual page basis.
Step 9
We test the site to see if all applications are working correctly. We test the site from 'outside sources' to ensure the changes are visible from other entry points.
Step 10
Once approved, the process of manually submitting your website to the search engines and directories begins. We will monitor closely the inclusion of the site pages into each search engine index.
Step 11
We begin tracking positive results. Some of the search engines and directories take 6-14 weeks after site submission to become listed and ranked.
Step 12
If necessary, a short-term modification to the site's content to improve results.
Optional Services
Link building strategies and campaigns. Pay Per Click campaign strategies and implementation. Campaigns using Newsletter or Article creation and implementation.
